Drawing New Inspiration

Mattel-Mega Brands’ Scribble Stuff line was due for a colorful new identity so they reached out to the specialists at McHale Design to overhaul the brand with a fresh new logo, dynamic branding and package design that would position Scribble Stuff as the preferred pen of the sophisticated Fashionista!

During the design process we were mindful of the colorful impact we wanted to achieve on shelf, so it was important to allow the vibrant colors of the pen barrels and caps to come through. Intentionally placed scribbles and swirl motifs provided just the right stuff.