![](https://pm.smallprojectsbureau.dev/wp-content/uploads/2018/12/MCHWeb_2018_PlayDay_01RE.jpg)
![](https://pm.smallprojectsbureau.dev/wp-content/uploads/2018/12/MCHWeb_2018_PlayDay_02RE.jpg)
Play Day
Walmart
Bringing Playtime to Life!
Walmart’s seasonal brand Play Day was in need of a brand refresh. With a broad selection of product and package sizes from inflatable pools to buckets of bubbles, Play Day had the right price point but wasn’t a cohesive presence on shelf.
We updated the brand identity with a new logo and a color palette that conveyed the sunny fun of summer. A new series of lifestyle photography helped boost the perceived brand value.
![](https://pm.smallprojectsbureau.dev/wp-content/uploads/2018/10/after_content-1.jpg)
![](https://pm.smallprojectsbureau.dev/wp-content/uploads/2020/05/Playday_PinkPool.jpg)
![](https://pm.smallprojectsbureau.dev/wp-content/uploads/2020/05/Playday_PCK1.jpg)
![](https://pm.smallprojectsbureau.dev/wp-content/uploads/2020/05/Playday_Image2.jpg)
![](https://pm.smallprojectsbureau.dev/wp-content/uploads/2020/05/Playday_PCK2.jpg)