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Pet Parade
GIOCHI PREZIOSI
Branding With Global Reach
Multi-year client Giochi Preziosi called upon McHale Design to brand their puppy-rific new line of mechanical pet toys for a European launch. The comprehensive brand strategy and design project was a howling success inspiring several extensions and mini-cartoon segments!
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FOUR LEGGED FUN
McHale’s brand strategy design team provided a pack of pet-inspired logo options that incorporated elements of the product and its play pattern. The final logo communicated the nurturing nature of the brand while alluding to the mechanical walking movement.
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Take it away!
Packaging was designed as a series of playful “pet carriers” with detailed handles and zipper graphics. McHale concepted and developed a custom TRY-ME blister structure enabling consumers to activate two separate mechanical features on shelf!
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