Tales of Ladybug & Cat Noir

Introduced in France and South Korea, ZAG Heroez property Miraculous quickly grew an international fan-base via Nickelodeon, Netflix, the Disney Channel and Youtube. Needing a brand and packaging refresh to capitalize on the animated series’ surging popularity, Playmates Toys approached McHale Design to help develop a cohesive packaging identity celebrating the shows vibrant visual style.

Working closely with Playmates Toys, we produced packaging design highlighting the personality of each character while reinforcing a unified visual front. We leveraged a deep catalog of resources to create bold, bright and engaging graphics that enhanced dynamic product pack-out.

The packaging design came together with carefully blended luminous effects, patterns and textures. Inspired by the magical vivacity of the shows animation, the branding evokes the spunk of teen spirit while reaffirming positive themes of courage and friendship. Utilizing a wealth of enthusiastic character illustrations, the packaging successfully showcases the product with youthful boundless energy.