Let’s Play!

Following the phenomenal success of Shopkins, Aussie-based Moose Toys invited McHale Design to help brand their new preschool line. The Kindi Kids are adorable bobblehead dolls living in a rainbow-saturated world. They help ease a child’s transition from toddler life into the kindergarten experience. With this in mind, we created a sweet, playful logo along with the pastel color palette and kawaii-inspired soft brand iconography. Next, we gave package structure concepts the blue sky treatment to go beyond “real world” possibilities.