Branding an Entire Planet

The Spacetoon Group operates a popular Arabic broadcast channel that provides children’s programming blocks in the form of “Planets.” Each focuses on specific subjects such as Sports, Action and Science.

Spacetoon needed a comprehensive branding style guide for their BonBona Planet which featured sweet, preschool content highlighted by the international hit, Masha and the Bear.

The Ingredients for Success

Starting with the BonBona logo, we developed a bright and fun emotional feel through the color pallette, tossed patterns and icons. Packaging templates and product applications integrated the Masha and the Bear license while building a cohesive personality across the entire brand.