Branding With Global Reach

Multi-year client Giochi Preziosi called upon McHale Design to brand their puppy-rific new line of mechanical pet toys for a European launch. The comprehensive brand strategy and design project was a howling success inspiring several extensions and mini-cartoon segments!

Packaging was designed as a series of playful “pet carriers” with detailed handles and zipper graphics. McHale concepted and developed a custom TRY-ME blister structure enabling consumers to activate two separate mechanical features on shelf!